One of the best and easiest ways to boost your site for your niche is with text links. Webmasters have figured out that the search engines not only calculate the amount and quality of links coming to your site, but also what those links have to say.
A great example of how the wording of text links effects your ranking in the SERPs is the George Bush example. Back in the Bush era, a group of savvy webmasters tested out the power of text links by making hundreds of sites linking to George Bush’s page at WhiteHouse.gov with the text link words “Miserable Failure.” If you were to type in “Miserable Failure” at Google, the Bush page was the first result – even though those words never appeared in the site anywhere.
What does this example tell us about text links? That you can give yourself a major boost just by incorporating your keywords into the links to your site. This is something that a lot of amateur webmasters overlook as they hurry to get as many links as possible and just write, “Click here.” Instead, you should come up with several variations of text links with your keyword incorporated. Use a different sentence for each of your text links. One of the easiest ways to get links is to buy text links from the relevant web sites, which will allow you to targed a focused audience.
In addition to actually improving your rankings, text links can also help motivate your readers into action. Visitors will be much more compelled to click on a sentence such as, “You can get your free copy here,” then just the website’s name put into highlighted font. A few more tricks to remember about text links is that they should appear several times in long texts or before and after images. This is like a nice reminder to visitors to click on text links before they lose interest.