An article this short and concise will not teach you everything about search engine ranking, but it may clarify that sometimes very tricky concept to someone who is new at Search Engine Optimization or who just wants to stay in the loop when it comes to internet-based advertising, business and markets.
It is always best to start from the top and so shall we.
When you have a website and you want the people to visit it, either for commercial reasons, or because you want more people to see and hear what you have to say, sell, offer or indoctrinate (just kidding) them in, you simply have to strive to the highest ranks in the search engines when people search for a certain keyword or a keyphrase. You can be the smartest, most entertaining and most stocked-up person in the world, if you don’t rank in the first few pages at Google or Yahoo, you may as well stick your head out the window and yell the name of your website.
There are so many aspects and factors of search engine ranking and they just cannot be all covered here, so we’ll just introduce a couple of most important ones. The first one are the keywords in anchor text, as certain keywords and phrases are simply more searched than others. The next one is the quality and quantity of links to your page which you obtain through SEO tactic called link building. Keywords in title tags are also very important as well as the diversity of the incoming links to your website.
The only way to make your search engine ranking more favourable is through Search Engine Optimization which is such an extensive field that you should really research it further elsewhere.