There are many great free ways of building backlinks such as article submissions and blog posting. However, these methods of building backlinks aren’t always as straightforward as they seem. Here are some tips for building free backlinks:
• Blog Posting: A great method of building backlinks is by posting comments on blogs or online forums. However, don’t just throw up a lot of posts at once. Search engines can detect when you get a lot of backlinks all at once. Also, this method of building backlinks can annoy your peers in the online community. That is why many blogs have started using No Follow techniques.
• Article Submissions and Press Releases: When building backlinks with this method, always make sure that you are indexing them on your own site first. Otherwise, they might get credited to another website. That would mean that the article would count as duplicate content at your site and could result in a penalty.
• Even though building one way backlinks is the best, don’t refrain from linking to others on your site. Search engines also calculate the user-friendliness of your site. If you don’t have any outward links, then you might be penalized.
• When building backlinks, make sure that you are varying the anchor text of your links. You will also want to change your site’s title and description. Google penalizes narrow anchor texts going towards one webpage.
• Try building backlinks on a personal level with other sites. When looking for link partners, find sites that have no more than 25 outgoing links. Building one way backlinks is also possible if you make link bait and directly offer it to a site where it would be useful. Don’t be surprised if you are met with a lot of “No’s” before someone agrees to give a one-way link though.