09 NovLink Building for Your Local Business

You may have heard about Google’s latest changes for local search. Is your website still showing up in the first three results? If not, or you’d like to rank higher, just follow these easy steps to link-building to have your local business rank higher in Google search results. Start off with easy links to get for your local listing. Make sure you’re listed on Google Places with your website. Have a business fan page on Facebook and link to it.

Are you a member of your local Chamber of Commerce. Most all have a web directory of local businesses – make sure you’re on there with a clickable link. Your local paper will usually have a local business directory on their website – be on that with a link to your website. Some other ideas are local tourist bureaus, the Better Business Bureau, local government websites, and educational institutions.

Other national sites you should consider are Yelp, Gowalla, and Foursquare. Do you belong to a national or regional trade association? Get listed there. Don’t bother with paid link building – concentrate on these. Google gives more credence to “official” sites like Chambers of Commerce and government websites, so concentrate your efforts there. Second on your list should be the review sites like Yelp. There’s plenty more out there – just search Google for them. Still not getting results from your link building efforts?

Another way of link building is, you can buy text links, which will save a lot of time for you and will improve link popularity and search engine ranking of your website.

01 NovTips for Building Backlinks Free

There are many great free ways of building backlinks such as article submissions and blog posting. However, these methods of building backlinks aren’t always as straightforward as they seem. Here are some tips for building free backlinks:

• Blog Posting: A great method of building backlinks is by posting comments on blogs or online forums. However, don’t just throw up a lot of posts at once. Search engines can detect when you get a lot of backlinks all at once. Also, this method of building backlinks can annoy your peers in the online community. That is why many blogs have started using No Follow techniques.

• Article Submissions and Press Releases: When building backlinks with this method, always make sure that you are indexing them on your own site first. Otherwise, they might get credited to another website. That would mean that the article would count as duplicate content at your site and could result in a penalty.

• Even though building one way backlinks is the best, don’t refrain from linking to others on your site. Search engines also calculate the user-friendliness of your site. If you don’t have any outward links, then you might be penalized.

• When building backlinks, make sure that you are varying the anchor text of your links. You will also want to change your site’s title and description. Google penalizes narrow anchor texts going towards one webpage.

• Try building backlinks on a personal level with other sites. When looking for link partners, find sites that have no more than 25 outgoing links. Building one way backlinks is also possible if you make link bait and directly offer it to a site where it would be useful. Don’t be surprised if you are met with a lot of “No’s” before someone agrees to give a one-way link though.

07 JulHow To Build Links

If you have ever tried to link people to your web site you should know how difficult the process of link building is. In the environment where links have high value the key to link building is to think about linking as building relationships rather than as a process.

Here are some pieces of advice to help you to increase you link building campaign’s effectiveness. Just keep in mind that you should make the first step of your link building strategy before hitting the web.

If you think of having a static brochure-ware site where link building is one of your marketing strategy’s parts you should think once again why you chose this strategy for your site, as you have to know that the chances are not so big for building relationships.

May be you want to have a site with great potential for continuous interaction and community involvement. Examples can be social sites, new sites, blogs, teaching sites, frequently-updated information sites, advice sites, Wikipedia-style sites, Q&A. Of course, static brochure website will have a place but sites that have higher level of engagement for users will have all the trumps in their hands.

You should try to post something different as posting the same things that everybody posts is not so interesting.

Just make a research looking at what others are posting and try to take a completely new angle on the topic. Try to do your best and be the best in what you do. Remember that people are eager to read a content that is unique and has a good quality and they will link to your site if you have this content.

If you have competitors who spend for example ten minutes on their post you need to spend a day to make yours more interesting and better. You can also spend a whole week or two covering areas that nobody else covered before you. You should work hard to make your posts game-changing ones and you need not only one but a number of such posts. Just think about those sites that you link to and try to be better that they are. You have to offer at least something different to be worthy for linking.

If you are someone who is new in this sphere you will need friends and not just friends but influential friends. If you have influential friends and you link out to sites run by them, this becomes a kind of advertisement for your site. People will refer back to these links to find out who is talking of them and if your articles and post are interesting and impressive they will refer to your site all the time.

Another piece of advice that will help you in your link building is making something for the others without asking anything in return. In this case many people will feel that it would be good and polite if they reciprocate. Try to give something valuable freely and widely and wait for some of it to come back to you. Just remember that modern marketing now is mostly based on the idea of reciprocation. If you give nothing you will receive nothing. This is guaranteed.